We’re an ethical children’s clothing brand – so sustainability is at the heart of everything we do.

Because of this, we only work with suppliers who comply with Global Organic Textile Standard (GOTS). They’re the worldwide authority on ethical and sustainable practices in fashion, so you can be sure that only good things have gone into our clothes.

  • Our high quality fabrics are organic right down to their fibres

  • The people in the factories we work with are well looked after, in safe, happy environments

  • Our supply chain is green from start to finish, with ethical sourcing and sustainable processes

  • All our packaging is plastic-free

  • We transport our production by land only, and reduce our carbon footprint by growing trees

  • We donate part of our profits to charities which help protect endangered species

  • Our quality designs are made to last, so they’re perfect for hand-me-downs… no fast-fashion throwaways here!